Expert to discuss starting coffee business
Sunstar
Billboard Section PAGE B8
January 24, 2004

Boyd Coffee Co. (Philippines) Inc., the country’s top supplier of coffee beans, machines and peripheral supplies, and Caro & Marie, Cebu’s top-of-mind culinary arts studio, will bring to Cebu the premier expert on coffee on Jan. 31.

Roberto D.S. Francisco, president and chief executive officer of Boyd Coffee Co. (Phils.) Inc. will give a seminar on everything one needs to know to start a coffee business.

Participants will learn how to prepare coffee concoctions like espresso and Americano, cappuccino, latte, mocha, flavored coffee and ice blended coffee, as well as get tips on coffee costing, choosing the right equipment and investment studies from 2 to 5 p.m. at Caro & Marie, 18 Cherry Court on Gen. Maxilom ave.

The Manila-based Boyd Coffee Co. (Phils.) Inc., a joint venture between Boyd Coffee Co. USA and San Francisco Coffee & Roastery Inc., provides not only the coffee beans and machines, but also the training and service—total coffee solutions.

Boyd is the exclusive distributor of Astoria espresso machines by CMA and the dealer of Bravilor Bonamat brewers.

Francisco studied professional cooking and baking at the culinary institute of America in New York and completed financial management studies at the Ateneo de Manila University after stints as resident manager of El Nido Resort in Palawan as well as Montemar Beach Club in Bataan, food and beverage manager of the Music Hall and assistant to the president at the Cosmo Bar.

Interested seminar participants are advised to call Gwen at 233-4525.

OOPS!
Philippine Star
Business As Usual Column
By Margaret Jao-Grey
January 5, 2004

In a letter dated December 30, Boyd Coffee Co. (Phils), Inc. president Roberto Francisco makes a clarification on the story entitled, “A Coffee Solution” written by Angelica A. Angel.

“While it is true that the common practice now is to import coffee for the coutnry’s needs because of the lethargic coffee production, Boyd Phils. has not taken this easy way out. In fact, it is our policy to use locally grown coffee – which is of good quality – for all our house and custom-made blends. We get our coffee beans (arabica, robusta, Liberica and excelsa) from different coffee producing regions in the country.

“By sourcing from our local farmers, we hope to contribute to the growing effort to help our coffee industry back on its feet. In fact, we have been doing this ever since we started our business.

“We are also actively supporting similar programs like ‘Save the Barako’ movement, which hopes to put the Philippines back in the world coffee map through the propagation of the almost extinct coffee variety.

“We share this dream that the Philippines will become a major coffee supplier again. And we want to say that we are doing our part to make this dream a reality.”

RP DELEGATION TO HOFEX
Manila Bulletin
05 July 2001 PAGE 21

Boyd Coffee Co. (Phils.) Inc. represented the top coffee distributor of Astoria Coffee Machines in Hong Kong Food Expo (Hofex) 2001. Boyd Phils. president Roberto D.S. Francisco (2nd from right), accompanied by his staff (from left): Vener Mendoza, Malen Caspillo and master roaster Cesar Flores helped Flavio Urizzi (2nd from left) in manning the ASTORIA/CMA booth in the biggest Food and Beverage Show in Asia held last May 8-11 in Hong Kong's exhibition center. Boyd Coffee Co. (Phils.) Inc. is Astoria's top distributor in the Far East. Astoria will again be showcased at the Asia Food Expo (AFEX) 2001 at the World Trade Center Manila on Sept. 5-8.

ASTORIA IN HONG KONG
Philippine Star
09 June 2001 PAGE B-4

While in Hong Kong for the Hong Kong Food Expo 2001 Show (HOFEX), Roberto D.S. Francisco, president of Boyd Coffee Co. (Phils.) Inc., visited famous Hong Kong cafes like Cafe Deco. This famous cafe in Victoria Peak also uses Astoria coffee machines for serving espresso. Astoria is distributed by Boyds in the Philippines. Shown in photo is the copper and brass model of Argenta series. For more information, visit www.boydphil.com or call 746-3253 to 54.

TOP ASTORIA DISTRIBUTOR
BusinessWorld
04 June 2001 PAGE 24

Flavio Urizzi, export manager of CMA SpA of Italy and Roberto D.S. Francisco, president of Boyd Coffee Co. (Phils.) Inc. recently displayed Astoria's latest espresso machine models at the Hong Kong Food Expo (HOFEX) 2001. Francisco has been Astoria's distributor of coffee machines since 1995. Log on to www.boydphil.com for more information on coffee machines and other products carried by Boyds. Astoria will again be showcased at the Asia Food Expo (AFEX) 2001 at the World Trade Center Manila in Sept. where Boyds will display its complete product line including coffee, teas, panini machines and other equipment for the coffee shop sector. Call 746-3231, 746-3253 to 54.

ASIA FOOD EXPO 2001
Manila Bulletin
26 April 2001 PAGE 15

Boyd Coffee Co. (Phils.) Inc. will exhibit its latest lines of equipment such as Astoria espresso machines, Bravilor Coffee Brewers, Sirman Panini Grills and its products such as Italia D'Oro carts, Barista and Coffee House Roasters freshly roasted coffee and Pompadour tea at the ASIA FOOD EXPO 2001 on Sept. 5 - 8 at the World Trade Center, Manila. Photo shows Boyd USA vice president Doug McKay with Roberto D.S. Francisco, president of Boyd Coffee Co. (Phils.) Inc. Boyd now also offers Italia D'Oro cart licensing programs for entrepreneurs who want to venture into the coffee business.

THE SHAPE OF THINGS TO COME IN COFFEE
BusinessWorld Bulletins Section
05 April 2001 PAGE 19

In Astoria headquarters in Susegana, Italy, Robert Francisco, president of BOYD Coffee (Phils.) Inc., tours the "museum" with Flavio Urizzi (left), export manager of CMA SPA. Shown in photo is a piston type espresso machine, which can be installed even in areas without electricity like quaint beach resorts. Also handy during brownouts, this pump-driven Astoria espresso machine can be ordered from Boyds at www.boydphil.com or call 746-3253-54 for a demo.